Digital marketing is a must-have for businesses and organizations of every caliber. No matter the size of your business, digital marketing can pull you through obstacles in the digital world. These setbacks or obstacles might include not getting enough exposure with your target audience, failing at putting out your products and services to dedicated users, not getting enough ROI or falling short with SEO.

It’s important to use various digital tools and techniques that help you not only grow your business but also stay on top of the game while gaining a competitive advantage. The following are some of the best digital marketing tools that you should be using right now:    

Top Digital Marketing Tools

  1. Keywords Everywhere Browser Extension

This extension can be crafted into your browser and can be used anywhere in the world. If you own a blogging website or write articles daily, then this is one of the best free tools you can use. Keywords Everywhere browser extension gives you instant access to data that is not available anywhere else. You can find monthly search volume, related keywords to your article/blogs as well as suggestions to improve your SEO on various search engines. If you are a marketer, Keywords Everywhere will improve efficiency and help you find the best keywords to drive traffic to your website.

  1. com

This is an online platform where you can learn about the statistics of other websites. Don’t get the wrong idea. You are not spying on anyone but simply learning from others. This search tool enables you to see the website’s traffic sources and learn about their SEO and other fundamental information. This information could include what kind of marketing campaign they are running, the number of people that visit the website and other important facts. After retrieving this data, you can use it to gain a competitive advantage and increase traffic to your site.

SimilarWeb is a great platform that not only helps study various websites but also analyzes different applications.

  1. com

Canva is another great website that is a helpful digital marketing tool. If you are a blogger, freelancer or web developer, then it is particularly useful. The basic function of Canva is graphic designing; the graphic design platform can help anyone become a better graphics designer without having any prior skills in this area. You can create blog graphics, social media posts, Facebook covers, presentations and more. Marketing materials that cover every niche can be created with strong visuals, explanatory graphics and simple tones that help you elevate your brand.

You can make hundreds of different designs in Canva. It is a great platform to use if you upload various posts about your business, brand or product on social media sites. It will also help you increase user engagement with your posts, as you will be putting out different, unique and equally engaging posts.

  1. Google Analytics

Google offers a variety of tools to help businesses stay afloat in this competitive digital world, and Google Analytics is useful even from the perspective of a small and growing business. All that’s required is signing up with Google Analytics using your Google account, and then adding the analytics code to your website. This will provide you with instant access to all the actions that were made by different visitors. This way you will be able to not only better learn the browsing pattern of your consistent users but also differentiate between who would turn out to be a better ROI (return on investment) for your business.

You will also be able to retrieve other actionable insights from using this free tool that could help you determine whether you need to revise your SEO or marketing strategy.

  1. MailChimp

If you rely heavily on email marketing practices, then MailChimp is a resource that can benefit your business from the start. MailChimp is used by more than 80% of B2B and B2C companies. It also is the number one email-marketing provider in the world. It has a variety of benefits that you can take advantage of, such as the ability to view a detailed historical origin of email marketing that shows all the trends after implementation. 

How do I improve my digital marketing campaigns? is the question that is best answered by MailChimp, as cutting costs is what will help your marketing plan align with your business requirements. It offers free services for those who only have 2,000 subscribers or less and for businesses that don't send more than 12,000 emails per month.       

You can also choose to join a digital marketing Bootcamp if you want to sharpen your skillset and exhibit the best possible practices to grow your audience.