In-Demand Jobs in Digital Marketing
Digital marketing is not new but the field has certainly grown in recent years. According to research, there is a high demand for digital marketing skills. Two questions arise after you decide to join the digital marketing sector: what career path will I choose, and what are things to consider when choosing the right career path?
There are plenty of jobs in digital marketing, and the work is beneficial and rewarding for those who choose that path. Unlike professions in cybersecurity, IT development, and website design, you won't require an entirely complex level of professional skills to nail a job in the digital marketing business.
Basic knowledge about the career you are interested in will help you make the right career choice. Here are four top-rated jobs in the digital marketing field that can help you build a strong and rewarding career.
In-Demand Jobs in Digital Marketing
The scope of digital marketing is vast and includes a diversity of jobs that require a different set of skills for each position. A content strategist, for example, has a diverse set of skills that may involve creating articles, eBooks, infographics and blog posts. This helps brands raise awareness and increase traffic to a website. This will generate leads that will help the company or business sell products or services to customers.
Content strategists also help the business promote their content via various channels such as on social media or in email campaigns. Content strategists build a particular voice for a brand, and that voice echoes through the social media channels to collect as many customers as possible.
Digital Content Writer
A digital content writer is one of many in-demand jobs that are available in digital marketing. This position works closely with content strategists, follow the instructions provided by content strategists, and work on blog posts, articles, eBooks, white papers and social media posts. Many digital content writers also work with editors who oversee their work and make sure the quality of the posts is aligned with the requirements of the clients and the brand's voice. Content writers need to be versatile, as they cover a varied range of topics and create content that is unique and oriented with the information provided by the clients.
Many businesses rely heavily on email marketing and promotion to reach with a targeted audience and increase ROI (return on investment).
Businesses hire email marketers to develop professional emails that help sell services or products. Email marketers use emails to promote content, offer discounts, announce a sale and advertise news. Newsletters are especially important for email marketers.
These emails usually spark a call to action, such as a limited time sale that can be accessed from the email. It can also cause the viewer to share the email, which is yet another way to drive traffic to the source.
Search Engine Optimization Analyst
An SEO analyst ensures that a website has the best keywords and phrases for their particular content. This enables the website to rank higher in a search engine. Certain keywords and phrases are used to find content on a search engine. The SEO analyst finds this info and uses it to their advantage, as using certain popular keywords and phrases can help drive traffic to the site.
It is important to choose a professional who is skilled in SEO, as the right data learned from search engines could increase traffic to a struggling business.
The average salary for digital marketing experts varies widely. The skills required also range from simple to advanced, which vary depending on the position.
If you want a career in digital marketing, then think about attaining a digital marketing certification. A certification is important to validate your skills to a prospective employer while helping you advance in your career.